The blog I wish was available when I started

Tips, tools, and tutorials that would’ve saved me time (and stress) when I first started working with CRMs.

Clarity Before Automation
Valerie Di Paolo Valerie Di Paolo

Clarity Before Automation

Automation is first and foremost a design exercise.
Good automation requires clarity about your decisions, your timing, your exceptions — and just as importantly, about what should not be automated at all.

The most underestimated part of CRM automation isn’t the setup.

It’s the thinking.

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What Is Dubsado?
Dubsado Valerie Di Paolo Dubsado Valerie Di Paolo

What Is Dubsado?

In this post I’ll explain what Dubsado is and everything it offers a service based business owner, in a clear and fluff free way.

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Automate Your Proposal → Contract → Invoice Workflow in Dubsado

Automate Your Proposal → Contract → Invoice Workflow in Dubsado

In this post, I’ll show you exactly how to build a “smart file” that includes your Proposal, Contract, and Invoice in Dubsado — and more importantly, how to support it with the right emails, payment plans, and follow-up steps that actually get clients booked (and paid) without you lifting a finger.

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